The Basics

Please click the boxes below to get answers to our most frequently asked questions.

Refer to the Your Contact page to see who handles your unit or program. If you’re not sure who that is, contact a member of our leadership team and they’ll get you to the right place.
Everything starts with the information provided by our campus partners: in the case of an event, it’s the who/what/where/when/why/how. In the case of a program, it’s also the particulars. Who is your intended audience? What is the call to action? A rough draft of narrative gets us on our way. We’re happy to polish and finesse as needed, after receiving the initial information from you.
This can be a tough one. We would love to take a look and offer guidance. Our team is here to help and offer suggestions on how to improve a concept. Feel free to reach out to your department’s contact, and we will help get it just right!
More than likely. Our web development team oversees over 50 different websites. We can typically handle quick updates in relatively quick order, if this applies to you then go ahead and contact your marketing representative. If you are talking about a larger website redesign that takes more time, information, planning, and strategy then please contact Sara Tanner and Trenton Ropp to set up an exploratory conversation.
For the most part, we are a full-service, in-house marketing and communications team serving all of the departments of UF’s Division of Student Affairs. However, each department and unit is responsible for their own printing costs (e.g. postcards, posters, publications, etc.) as well as paid advertisements (e.g. paid social media pushes or Alligator Ads). Additionally, there are times when working on a video project may require outside services. At all points of a project, our team works with you to stay within in a given budget or established allocation.
Our graphic designers and multimedia specialists may try numerous designs or concepts before finding what works best for your project. Then, using their expertise, they will submit electronic drafts to your assigned marketing representative your review. For some projects, the designer may also create a printed mock-up for you to review. At this point, you may make requests for any changes you’d like! Our team works with you to make the piece perfect. This process repeats until you approve the design or media piece. The goal is for everyone to be in love with the final product before printing or publishing.


Please click the boxes below to get answers to our most frequently asked questions.

Go ahead and submit your request online. Depending on the event, photographer availability and how the photos will be used, we may or may not be able to accommodate. However, we are always happy to make recommendations for alternatives.
We sure do! We host a centralized head shot day for all Division of Student Affairs employees once or twice a semester. These are typically reserved for full-time professional staff and graduate students. However, there may be times that you have a student group that requires professional head shots for a particular need (i.e. UF Hall of Fame, Advisory Board, etc.), and in those cases, we may be able to assist. To inquire about the head shot process and particulars, please contact Christopher Gomez (
This is one of those “it depends” questions. The general rule of thumb is if you are hosting a public event with an expectation of being filmed or photographed, then you don’t. It’s good practice to inform participants that there will be photos or videos taken during an event. If an event or program does not fall into this category, especially if you are using the photos for marketing purposes, then we suggest discussing it with the individuals. UF Photography has a great resource that has best practices for photo and video releases.

UF Model Release